Context and Purpose: This research was conducted with the aim of conducting a comprehensive analysis of sports Tourism, focusing on electronic marketing, Smart Tourism, and development strategies.Design/methodology/approach: Employing a qualitative content analysis method, 31 reputable scientific articles within the time frame of 2014 to 2024 were examined. The data were analyzed using MAXQDA24 software and organized into open codes, axial codes, and main categories.Findings: The research findings revealed five key categories: (electronic marketing and the role of digital technologies in attracting sports tourists, Smart Tourism based on modern technologies such as the Internet of Things and artificial intelligence, development strategies including macro-planning, resource management, and management models, infrastructural, financial, managerial, and cultural challenges, market opportunities, entrepreneurship, and technological innovations).Conclusion: The results indicated that the integration of digital technologies with sports Tourism can enhance the experience of tourists and facilitate the sustainable development of the industry. However, the success of this process requires simultaneous attention to several factors, including strengthening infrastructure, investing in human resources, and reforming supportive laws and policies. By providing a systematic framework, this study outlines a roadmap for policymakers and stakeholders in the sports Tourism industry, which can significantly contribute to leveraging the potential of this industry and addressing the existing challenges.Originality/value: This study combines three key areas, e-marketing, Smart Tourism, and development strategies within the context of sports Tourism, to provide an integrated and systematic framework that has not been comprehensively addressed in the existing literature. The main innovation lies in the comparative analysis of the challenges and opportunities associated with the implementation of Smart technologies, with an emphasis on content-based and strategic approaches.

This study aimed to validate a structural model of Smart Tourism by examining the impact of multiple technological, behavioral, and managerial constructs on the development of Smart Tourism in Kish Island, Iran. The research employed a quantitative design using a descriptive-correlational strategy and structural equation modeling (SEM) to evaluate the proposed model. A two-stage sampling method was applied: first, cluster sampling was used to randomly select 30 hotels from 51 active establishments in Kish Island,second, simple random sampling was used to select tourists from these hotels. Out of 311 distributed questionnaires, 273 were deemed valid and analyzed. A 45-item Smart Tourism scale developed by the researchers was used for data collection, with its content validity confirmed by experts (CVI = 0. 82). Cronbach’s alpha, composite reliability (CR), average variance extracted (AVE), and discriminant validity tests were conducted to ensure measurement reliability and validity. Data were analyzed using SPSS-24 and SmartPLS-3. All eight independent variables—perceived value, economic development, Smart technology, tourist behavior, complementary activities, destination capability, information management, and Smartification—had statistically significant effects on Smart Tourism. Smart technology (β = 0. 269, p < 0. 001) and economic development (β = 0. 199, p < 0. 001) showed the strongest influences. Model fit indices, including AVE (>0. 50), CR (>0. 70), and goodness-of-fit (GOF = 0. 725), confirmed the model’s validity and predictive power. Discriminant validity was also established using the Fornell-Larcker criterion. The validated Smart Tourism model demonstrates that technological infrastructure, managerial readiness, and tourist-centered strategies are essential for developing Smart Tourism destinations. These findings offer both theoretical insight and practical guidance for enhancing Tourism innovation, competitiveness, and sustainability in similar regional contexts.

Introduction: Tourism literature is devoid of a concept by the name of the Smart Tourism Organization (STO). Given the lack of research into this concept, some questions arise around it. For instance, given the advances in Tourism in the new millennium, what has changed in the structure of Tourism service organizations? Considering the competitive nature of the Tourism industry and the technologies advancement, can the traditional structure of Tourism organizations satisfy tourists, managers, stakeholders, and employees? The present study was conducted with a comprehensive approach to organizations in the postmodern era (Hatch, 2018) and seeks a new type of organization for the subject of STO. This new type of organization recognizes the different dimensions of intelligence in the external environment of organizations and seeks to train them. The primary purpose of this study is to select the dimensions of intelligence in Tourism organizations and the effect of these dimensions on the development of a Smart Tourism organization according to the situation of this industry....

Smart Tourism is a new applied term that describes the increasing dependence of Tourism destinations, industries and different forms of tourists on new forms of information and communication technology that transform massive amounts of data into valuable propositions. Despite the growing importance of Smart Tourism, as one of the most basic sources of income for societies, not so many studies (especially inside the country) have been conducted in this regard. Therefore, the purpose of this research was document analysis of authentic domestic articles about Smart Tourism in an analytical way. The current research is descriptive-analytical and its method is analysis. The statistical population of this research includes all scientific-research articles that have been published in scientific-research publications approved by the Ministry of Science, Research and Technology in the country, and due to the small number of them (12 cases), the full enumeration method was used. The results of the analysis show that from 2016 to now (2021) there are only 12 scientific research articles in the country, which indicates the lack of attention to research on Smart Tourism in Iran. Also, the results show that in terms of geographical distribution, Isfahan city is in the first place and the field of management, especially Market management, has played the most important role in the field of Smart Tourism in Iran. Also the superiority of the combined method over positivism or positivism is quite evident. Another finding of the research is that the method of collecting most the printed articles was documentary and combined (questionnaire and interview). Also the data analysis in most of the articles has been using the typical T-Tech test, structural equation model and composite model, and regarding the widely used software in the field of domestic Smart Tourism articles, we can mention SPSS software along with Smart PLS.

The growing trend of Smart Tourism development is emerging alongside the rapid pace of global changes. However, aligning the Tourism industry with modern, rapid transformations and its Smart development is a process that cannot be achieved without planned interventions. Therefore, it is necessary to identify the relevant requirements to create a proper foundation for its formation. Experts and practitioners in the field of Tourism and Smart development are considered the most important sources of information in this regard. To this end, the present study sought to identify the requirements for the promotion of this type of Tourism in Iran from the perspective of the mentioned group, applying a qualitative method. Moreover, the required data were collected through unstructured interviews, which were then analyzed via content analysis. The findings of the study revealed that the requirements can be organized in the form of categories such as evaluation, Smartization of Tourism services, Smart governance, empowering individuals, alignment of policies, development of technical and infrastructural factors, and removal of restrictions.

Introduction: The present study aimed to provide a model for creating a branding model in order to develop Smart Tourism education based on the foundation data theory.Method: Research is objective, fundamental, and exploratory in nature. To gather data, a semi-structured in-depth interview approach was considered alongside library studies. The statistical community of this study was Experts and experts in marketing and Tourism services and university professors. To identify experts, a targeted sampling method was used, during which 12 experts were interviewed according to the data adequacy.Findings: Then research findidngs of analyzing the data, which obtained from the interviews during the open, axial, and selective coding process, led to the creation of an urban branding model in order to develop Smart Tourism destinations based on the data processing theory of the foundation. Finally, a model for branding in order to develop Smart Tourism education was identified.Conclusion: The findings of this study indicated that in order to develop urban branding to develop Smart Tourism education, managers should pay enough attention to all categories and subcategories identified in this study and study the necessary and sufficient information about each of them.Presenting a Brand -Creation Model to Develop Smart Tourism EducationIntroduction: Since Tourism can play a significant role in the economy of any country, it can be used as a route to advance the economic goals of the city. Since the development of Smart Tourism is now dependent on the use of Information Technology, the use and dependence on information and communication technology is inevitable to achieve the prospects of the Tourism industry and growth in this field, and the capabilities and resources that exist in this field must be used to the fullest. There are many areas in Tourism where information and communication can be used the development of Smart Tourism is one of these opportunities. The branding model for developing Smart Tourism education is a strategic approach that can help improve the capabilities and experience of tourists in tourist destinations. This model is based on the principles of marketing and brand management and can help improve quality and improve the level of Tourism education in destinations by using new and intelligent technologies. The present study was conducted with the aim of presenting a model for presenting a brand creation model in order to develop Smart Tourism education based on the Grounded Theory.Materials and methods: The research method is qualitative and based on the foundation's data theorizing. Semi-structured interviews were used to gather information, and the analysis was done by Strauss and Corbyn and the paradigm model. Sampling was theoretical sampling and was done using targeted (judicial) techniques. Data collection tools were interviews with experts. The participants were from automotive companies with the positions of CEO and board members and marketing managers. Using the interview protocol, interviews were conducted with a sample of Tourism managers and the information needed for research was extracted from the interviews. In addition, the indicator of the usefulness of continuous comparison of data with the background and theoretical structure of the research was carried out, in this regard, the compilation of semi-structured questions at each stage of the interviews was covered with the usefulness of the research. According to the systematic model of the Grounded Theory, experts and managers with experience in the Tourism industry were selected for the statistical University.Results and discussion: The results of the data analysis obtained from the interviews during the open, pivotal and selective coding process led to the creation of a model of urban branding in order to develop Smart Tourism destinations based on the foundation's data theorizing. Finally, a model was identified to provide a brand-building model to develop Smart Tourism education. The findings of this study indicate that in order to develop urban brand creation in order to develop the development of Smart Tourism education, managers should pay close attention to all the categories and sub-categories identified in this study and have sufficient information about each of them. The findings suggest that the emotional experiences of tourists affect the image of the destination, which in turn affects the behavioral goals. However, the results do not confirm the mediating role of the destination image between the emotional experiences of tourists and behavioral intentions. Review of research literature and theoretical foundations it is determined that despite the existence of various development models for the development of Tourism destinations, there is no comprehensive model that can provide all the success requirements of branding processes for the development of Smart Tourism education, so given the research gaps in relation to branding and also given the material presented, the importance and necessity of research in relation to branding in order to develop Smart Tourism education is evident. So the goal of this study was to provide a brand model to develop Smart Tourism education.Conclusion: Using the branding model to develop Smart Tourism education, it is possible to improve the experience of tourists, facilitate access to useful information and training, and strengthen the communication between tourists and tourist destinations. Also, by using Smart technologies, the performance of the Tourism education brand can be improved and the attraction of tourist loyalty can be increased. With the growing Tourism industry and the importance of education and information in this industry, the use of the branding model to develop Smart Tourism education can help countries, cities and tourist destinations to be recognized as attractive and unique destinations, and as a result, contribute to the sustainable growth and development of this industry and the economy of the region and the country.In the future, with the advancement of technology and changes in the habits and needs of tourists, the brand creation model will also improve and evolve in order to develop Smart Tourism education. The use of artificial intelligence, augmented reality, the Internet of things and other new technologies will enable improvement and innovation in Tourism education and will bring the experience of tourists to a higher level.

In any cases, in many countries, the Tourism industry is considered as a high-income industry and it is considered as one of the main sources of foreign exchange earnings. In today's world, we can say almost everything we see is Smart. The need Tourism industry for Smart manufacturing is also no exception. Nevertheless, the research on Smart Tourism in Iran has been very limited. So the existence of Smart Tourism is necessary for the provision of services with higher quality and speed. The purpose of this study was to investigate the feasibility of Smart Tourism as one of the most important challenges facing Mashhad Tourism destination, business ecosystems and tourists' experiences. The present research is an applied research, and in terms of the type of research purpose is descriptive and qualitative one. The data collection tool was questionnaire and SPSS software was used for analysis. As a result of statistical analysis, the hypotheses of the study was confirmed. In this research, more emphasis was on implementing Smart Tourism in order to speed up the operation of information exchange, better access to information purposes, more importance for customer orientation, service improvement and integrated Tourism services, etc. in the field of Tourism. The obtained findings showed that there was a significant relationship between some of the demographic variables and Smart Tourism.